Puma has reportedly enjoyed an eightfold increase in sales of its range of Ferrari Formula 1 merchandise since Lewis Hamilton joined the team at the start of the F1 2025 season. Hamilton joined Ferrari ahead of the new season in only the second team switch of his illustrious F1 career after 12 years with previous employers Mercedes.

Lewis Hamilton, the F1 champion, has multiplied his fortune beyond the tracks. With his signing by Ferrari and a life full of investments and contracts, his wealth continues to grow without brakes. Check out his net worth.

Formula 1 cars hit the track Friday for the first practice session of 2025 as the new season kicks off this weekend with a race in Melbourne, Australia.