Ford, SUVs and recall
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Shares of auto maker Ford dropped after the company disclosed a pricey recall for potentially defective fuel injectors.
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A recall is underway for over 694,000 Ford Bronco Sport and Escape vehicles due to a potential issue with their fuel injectors that could pose a fire risk.
What implications does this carry for Ford and investors? The consequences are serious. Quality issues could damage consumer trust and increase warranty and recall costs. Ford stock remains down approximately 15% over the past 12 months,
Ford just made huge strides in its J.D Power Initial Quality Study. Why Ford says this recall is a step forward.
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