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Xiaohongshu’s global pivot: The surprise winner of the TikTok ban wants to keep its new users
The China platform faces political risks and e-commerce challenges in its overseas push ahead of a possible IPO.
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Looming TikTok ban drives Americans to China app Xiaohongshu
While the exact number of downloads is unknown, the Apple store put Xiaohongshu as the No 1 ... influencer Nuha – who has more than 1.5 million followers on TikTok and about 135,000 on Instagram ...