Merchandise is a sophisticated marketing channel that reinforces brand identity, drives action and builds emotional ...

Another colleague, an avowed merch skeptic, got her daughter an Los Angeles Dodgers shirt when her family relocated from L.A. to New York, memorializing the matrix of allegiances the move evoked.

The same sense of belonging that comes with wearing entertainment-world merch also applies to merch from political candidates ...

On July 30, Padres super fan Emma Stone attended yet another baseball game, this time taking to the field after her team’s ...

If you’ve noticed a proliferation of non-fashion related brands launching and promoting their own branded merchandise, then you’re on to something. Learn more about why your favorite non ...

Any team, any league, anywhere: This Amazon sports-fan hub has got the goods. (Photo: Amazon) We're in the final weeks of the NFL's regular season and heading into the serious NCAA bowl games. If ...

The t-shirt costs $35 and the hoodie cost $60, however, the collection is limited so fans ought to swipe their cards quickly while supplies last. Nicki Minaj Nicki Minaj ...

Dolly, wearing a homemade Taylor Swift T-shirt, waited with two fans, Clara Rath and Brittany Mendes. Zack Wittman for The New York Times The front of the line, at last.

Much like the tickets themselves, those two merch items are pricey on the secondary market. They’ll cost you $65 at the stadium in East Rutherford but are listed for as high as $250 on eBay. But ...