Merchandise is a sophisticated marketing channel that reinforces brand identity, drives action and builds emotional ...

The same sense of belonging that comes with wearing entertainment-world merch also applies to merch from political candidates ...

Another colleague, an avowed merch skeptic, got her daughter an Los Angeles Dodgers shirt when her family relocated from L.A. to New York, memorializing the matrix of allegiances the move evoked.

If you’ve noticed a proliferation of non-fashion related brands launching and promoting their own branded merchandise, then you’re on to something. Learn more about why your favorite non ...

It’s Merch Week at GQ. Check out our 41 Most Iconic Pieces From the Golden Age of Merch, and read Why Does Gen Z Love Nirvana Tees, Thrasher Hoodies, and Bass Pro Shops Hats? Recently, I was ...

Over the years, typical concert merchandise, including T-shirts, hoodies, concert posters (which could someday be valuable), and more, has steadily climbed in price. Unless you're seeing an up ...

Subtle merch, like fan fiction, is "transformational fandom" and only recognizable as merch by other fans with a similar level of knowledge and engagement in the fandom.

Dolly, wearing a homemade Taylor Swift T-shirt, waited with two fans, Clara Rath and Brittany Mendes. Zack Wittman for The New York Times The front of the line, at last.