Underoutfit bras make women happy by offering superior comfort, a 180-day try-at-home guarantee and free returns ...

Light Support: A light-support sports bra offers minimal compression, making it ideal for gentle yoga, Pilates, and other low ...

Women don’t need another brand telling them to “celebrate” if it doesn’t reflect their reality. The simple truth is that no matter how comfortable or supportive a bra is, there’s an ...

With record-breaking viewership, expanding sponsorship investment, and a fanbase driven by values, women’s sports presents the chance for brands to align with purpose-driven engagement.

From reckless-driving stereotypes to impossible beauty standards and the age-old struggle of finding a clean restroom, Women’s Day campaigns are tackling it all this year. Brands are swapping ...

The innovative nursing bra places its female founder among the 10.9% of all patents are granted to female inventors ...

“Long gone are the days of a brand wanting a badging exercise.” This is according to Chloe Morgan, the former professional footballer-turned-journalist, now head of She’s A Baller (SAB). SAB is a ...

"Nike has the opportunity to capitalize on Skims' intense popularity among women consumers, who are an important target audience for the athletic brand, while Skims gets access to a much larger ...

The days where women can be neatly categorised as bargain hunters or brand loyalists are long gone. Thanks to the extensive consumer data retailers now collect, today’s female shopper defies ...

Shane Millan admitted to forcing several women to expose their chest with the ... She “lifted her shirt and bra, and exposed her bare breasts” to Millan over the webcam, while her 1-year ...

The National Women’s Soccer League has signed a season-long sponsorship deal with Alex Cooper’s beverage brand Unwell Hydration, bringing the “Call Her Daddy” podcaster into the league’s ...