The Utah Mammoth brand was born out of an unprecedented level of fan engagement. The team conducted four rounds of surveys and voting, allowing fans to have a direct say in the naming and design ...

After over 850,000 fan votes and a year-long rebranding effort, the NHLs Utah franchise has officially adopted the name Utah ...

After Smith Entertainment Group ran into trademark troubles with the potential “Utah Yeti” name, fans pivoted and adopted Mammoth as their No. 1 choice. And it showed in the polls. Among the ...

SALT LAKE CITY — Immediately after the Utah Hockey Club's official new team name was announced as the Utah Mammoth Wednesday morning, fans rushed to the Delta Center to get their hands on the ...

The team will now move forward as the Utah Mammoth. The team also released the jersey idea for the new identity, giving fans a chance to take everything in. This comes after a long process ...

finally got a new name — the Utah Mammoth. The moniker was a fan choice, reportedly receiving over 850,000 votes from the Utah hockey faithful. The next step is to put a winning club on the ice ...

SALT LAKE CITY — The long wait is over as Utah’s NHL team finally has a permanent name and will now roam the rink as the Utah Mammoth. Mammoth was selected by team fans over Utah Outlaws and ...

the Utah Mammoth! However, despite some neat branding and a cool hidden secret in their logo, some hockey fans are annoyed at the Mammoth's new name. Why? Well, it comes down to pluralization.

The long wait is over as Utah’s NHL team finally has a permanent name and will now roam the rink as the Utah Mammoth. Mammoth was selected by team fans over Utah Outlaws and another option to ...