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Coca-Cola scraps its logo in return of an iconic campaign

Coca-Cola scraps its logo in the return of an iconic campaign

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation, reflecting Gen Z's desire for authentic experiences," reads a press release from the company.

Creative Bloq on MSN · 1d

Coca-Cola just resurrected its most iconic campaign ever

Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you mig

New York Post on MSN · 16h

Coca-Cola is reviving one of its most iconic products for ‘nostalgic’ Gen Z

Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola cans and bottles will feature popular first names in stores worldwide in over 120 countries.

Fast Company3d

Coca-Cola brings back ‘Share a Coke’ for Gen Z

When “Share a Coke” first debuted in Australia in 2011, replacing the “Coca-Cola” logo on Coke bottles with ... attract a younger generation. The company is positioning this relaunch ...

ADWEEK on MSN1d

Coca-Cola Reimagines ‘Share A Coke' For Gen Z

Who will you share a Coke with? That’s the million-dollar question Coca-Cola is asking its consumers as it relaunches its ...

Rolling Out2d

Coke stories: 7 wild facts from the World of Coca-Cola

Coca-Cola might be the most recognizable brand in the world, but its history is even more fascinating. The World Of Coca-Cola ...

Allrecipes on MSN2d

Coca-Cola Is Relaunching One of Its Most Iconic Products

Super Bowl commercial with the Pittsburgh Steelers legend, we should have known that Coca-Cola could pull off a memorable ...

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