In the book "For God, Country and Coca-Cola," Mark Pendergrast tells the story of how Fanta came to be. It started in 1923, when Robert Woodruff was elected president of The Coca-Cola Company.
Coca-Cola's top lawyer has walked back a proposal requiring the company's outside law firms to have Black and other minority lawyers working on its cases. The proposal was once one of the most ...
decided that Coca-Cola's logo should be written in the Spencerian script accountants used because it would differentiate it from its competitors. The company standardized the logo in 1923 and ...