I've always been curious about the stuff I had as a kid, especially the toys that seemed pretty ordinary back then. It turns ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

Here are five nostalgic, standout memories from Toys R Us on Long Island, where there were retail stores in Valley Stream, ...

October 1, 2025 BRATZ X HELLO KITTY DOLLS Hello Kitty is taking a trip to Stilesville with these passion-for-fashion dolls. Cloe, Jade, and Yasmin feature kawaii-themed streetwear outfits and ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Mattel is continuing to build out its “Wicked: For Good” ...

The crucial tip, according to the mums, is where to find the discounted goods IT’S the budget store frenzy we all dream of. Bargain hunters are going wild for the B&M clearance trolley. Please provide ...

Bratz’s passion for fashion is joining the world of Sanrio. MGA Entertainment is partnering with Sanrio to bring kawaii styles to its popular fashion dolls. Combining two iconic brands, the Bratz x ...

The success of the new film has spawned an influx of toys and accessories, with Walmart and Amazon among the retailers shilling official 'Gabby's' movie merch. By Tim Chan If you purchase an ...

Heading into a holiday season when budgets may be stretched thinner than usual, American Girl just did something that will have parents celebrating: The iconic brand has unveiled AG Sisters, a fresh ...

The IPO's report also highlighted that 75% of the seized toys failed safety tests. These counterfeit products were found to contain banned chemicals and posed choking hazards. Further, nearly half (46 ...