Sydney Sweeney, best known for her breakthrough role in Euphoria, is taking a new step into the fashion world with her lingerie brand.

With searches for the style reaching new levels, fashion psychologist Jennifer Heinen said, "Gen Z’s version of the bandage ...

Nobody's Child has also unveiled its Dark Wash Straight Leg jeans, which mimic the 501's silhouette by being snug around the ...

Keke Palmer has been on the move. It's Tuesday afternoon, and she just got back to Los Angeles from a turnaround trip to Las Vegas. After arriving in Sin City late Monday evening, she squeezed in a ...

Jeff Bezos and Michael Dell, CEO of Dell Technologies, have invested $1 billion in that company. It’s a rare alliance between ...

Sydney Sweeney is reportedly planning to launch hew own lingerie brand. Gavin Newsom reacts as Trump admin pulls some National Guard troops from LA The foods that you didn’t know could lower your ...

The “Euphoria” star is reportedly launching a new lingerie line “very soon,” with Sánchez and Bezos financially backing her new venture as investors, a source told Us Weekly Monday. “This has been a ...

Hollywood bombshell Sydney Sweeney is set to launch a new lingerie line, with a billionaire reportedly backing her.

Sydney Sweeney, known for Euphoria and The White Lotus, is reportedly being considered for the next Bond girl in the upcoming ...

Actress Sydney Sweeney's upcoming lingerie brand reportedly received an investment from Jeff Bezos, who invited Sweeney to his wedding in Venice, Italy.

From Belly's cool-girl glow up in season 3 to Taylor's rebellious tops, see our favourite fashion moments from the ...

Sweeney isn’t just bringing star power to her new business — some major financial heavyweights are also backing her.