Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.

It’s time to celebrate the women and non-binary people pushing sports and sports marketing forward-nominations for ADWEEK's ...

Mattel is releasing an Ilona Maher Barbie as part of its new campaign with international rugby stars to encourage girls to ...

How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways ...

Peacock’s Big Ten Men’s Schedule Tips Off with Tripleheader on Friday, Nov. 7; Conference Play Begins on Peacock on Tuesday, ...

I probably could have guessed that October would be all about the WNBA. After all, the finals kicked off on October 3 with a ...

Women sports fans will control 75% of global discretionary spending by 2030, yet remain the most overlooked and untapped market in sports fandom.

Cecilia Brækhus embarked on her against-the-odds career in professional boxing almost two decades ago, and she’s hardly ...

The best sports movies about women and girls include soccer movies, football movies, wrestling movies, and skating movies. Here are the best girls sports movies available to watch now.

France's ban of the Muslim head covering has been criticised, despite the country's president, Emmanuel Macron, supporting it.

A coalition of Minnesota school board members have launched a campaign calling on the state to stop allowing transgender ...