On July 1, when a heat wave advisory was in effect, people were seen lining up in front of the Lee Jaemo Pizza Seomyeon branch in Jeonpo-dong, Busan—even at 1 p.m. on a weekday.

From luxe malls to vintage alleys, our Busan shopping guide has top places for fashion, souvenirs, books, and bargain buys.

Lee Jae-myung, the Democratic Party of Korea presidential candidate, visits Seomyeon in Busanjin-gu, Busan on the 14th, raising his thumb during his campaign in the PK region, which is considered ...