A well-designed logo is a powerful marketing tool. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. In science, logos can be ...

From the ancient Egyptian astronomer Hypatia to modern-day astrophysicist Stephen Hawking, physicists throughout history are getting the artist's treatment in a new set of illustrations honoring the ...

The new logo (left) has the tagline - Discover Innovate Transform Transcend and Serve and Lead; the old logo As a part of its rebranding exercise, the century-old institute has launched a logo keeping ...

Pfizer’s got a new blue. Two new blues in fact, with the company’s rebrand and new logo design. Gone is the staid blue oval pill background, replaced by a two-tone blue double helix spiral. It’s the ...

Findability Sciences logo Findability Sciences, a global provider of enterprise AI solutions, has announced its new brand identity with a revamped logo designed by Whyness, an integrated ...

Artificial intelligence has until now only been considered as a tool able to augment human creativity. However, as the cutting-edge tech continues its inexorable rise, experts now recognise machine ...

New research by an international team of academics has found that descriptive logos can more strongly increase consumers' willingness to buy and can boost net sales compared with non-descriptive logos ...