Boston was reportedly sold for a sports-record $6.1 billion on Thursday. That could have a ripple effect around the league.

Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After ...

After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD ...

Gilbert Arenas mocks Shai Gilgeous-Alexander and Converse's marketing strategy, claims people are not aware of who the logo ...

The Utah Jazz have been hit with a hefty fine by the NBA. The NBA has fined the Jazz $100,000 for violating the Player ...

Harris and Sasser aren’t game-changing assets, but with the Celtics possessing two elite superstars in Jayson Tatum and ...

Curry and Co. were back in action on Thursday night, traveling across town in New York to battle the Brooklyn Nets. At this point, it seems like the ankle is a total non-issue for the 36-year-old ...

“Denver Nuggets star forward Michael Porter Jr. has had his name swirl in trade rumors throughout the season,” Empire Sports ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

After the game, Shai’s Converse logo was projected through the dark streets of Boston. The beacon was projected onto the TD ...

Gilgeous-Alexander led the Thunder with 34 points, seven assists and five rebounds as Oklahoma City improved to 54-12. He also leads the NBA in scoring, averaging 32.8 points per game, which is more ...