Myrtle Beach prepares for hurricane season, emphasizing evacuation zones, potential flooding, and emergency contacts. Officials update and simplify evacuation zones to enhance compliance with ...

Conway may be the city of Halloween, but Myrtle Beach isn't afraid to get festive, too. The coastal city just launched its ...

South Carolina lost to No. 23 Missouri (4-0, 1-0 SEC) on Saturday night, falling 29-20 in a game where the Gamecocks recorded a number of stats that seem unfathomable by an SEC football team. The ...

The hometown product withdrew from the transfer portal and is entering his sophomore season with the Gamecocks.

Tracking the Tropics airs on WJCL.com and the WJCL Facebook page each week. This week, the pair gives an in-depth look at ...

The former site of Myrtle Square Mall will host Myrtle Beach JazzFest this weekend. The property was once a racetrack too but ...

The Myrtle Beach Pelicans’ annual Trick-or-Treat at the ballpark returns on Saturday, Oct. 25. This year, the event will run ...

A new Trader Joe's is opening in Myrtle Beach, South Carolina, on Tuesday, Sept. 30. Another new Trader Joe's location is planned for South Carolina, but an opening date has not been set. Trader Joe's ...

MYRTLE BEACH, SC (WMBF) - A developer is asking the city of Myrtle Beach to use an incentive program to build a new hotel along Ocean Boulevard. The city council has voted in favor of the first ...

Since the Myrtle Beach area's first Trader Joe's store opened at the end of September, excited shoppers have swarmed the popular grocery chain. Much of Trader Joe's appeal comes down to its specialty ...

No big stadium concert this weekend or conversation-tilting event (looking at you, FLIBS), so we get to appreciate the ...

In the Myrtle Beach area, the end of summer doesn't mean the end of farmers markets. Several local farmers markets will continue to showcase local produce, handcrafted goods and small businesses in ...