Grand Rapids applied for — and was denied — an exemption for its 'Thunderhawks' mascot, and has pushed back against what it ...

The Chesapeake Baysox, like every affiliated minor league baseball team, devises an 'alternate identity' that principally ...

The NCAA explained why having live mascots are not allowed during March Madness, at least in the early parts of the ...

For Madi McArthur, "Becoming BYU" isn’t just a motto — it’s a responsibility that guides her academic and personal journey.

More marketers are leaning into the rising popularity of women’s sports. This collection of the best recent sports marketing ...