Ahead of the launch of AVoD service ITVX, commercial broadcaster ITV’s channels have been given a fresh look, with new channel branding, on-screen presentation and idents rolling out across all on air ...

ITV is to drop its heart idents in favour of short ads featuring its biggest stars, according to the Media Guardian. The Channel 4-style idents will capture stars such as Ant and Dec, Trevor McDonald, ...

ITV1, ITV2, ITV3 and the network's news output will get a new look on January 16. The new "Brand 2010" identity was developed by ITV's marketing team, supported by M&C Saatchi and WPP MindShare. The ...

ITV has been urged by a leading campaign group to stop using footage of Chinese lanterns being released over the countryside, it has emerged. The broadcaster used pictures of the lanterns, which rise ...