Match Group invests $100M in Sniffies, a cruising app for gay men

The website for Sniffies sports various images of men in their underwear. That tells you pretty much all you need to know ...

Match just made a $100 million bet that Sniffies can challenge Grindr

Match Group Inc., whose dating-app portfolio includes brands like Hinge, Tinder and Match.com, is investing $100 million in ...

Is Tinder’s owner buying Sniffies? What Match Group’s investment means for the gay cruising platform

The move comes as dating app giant Match Group has been trying to court LGBTQ users. Some fans of the platform are skeptical.