From T-shirts to thongs, how indie film merchandise became a hot commodity Van Tillian, left, and Kapri Matlock hold up T-shirts they got at a pop-up merchandise event for the movie “Anora ...

Van Tillian, left and Kapri Matlock pose for a photo with tee-shirts they got at a Pop-Up merchandise event for the movie Anora on Saturday, Nov. 9, 2024 in Los Angeles. (AP Photo/Richard Vogel) ...

Van Tillian, left, and Kapri Matlock hold up T-shirts they got at a pop-up merchandise event for the movie "Anora" earlier this month in Los Angeles. ( (Richard Vogel / Associated Press)) ...

Movie-related toys, merchandise still hit stores despite film delays The train had already started moving on these toys and there was no way to stop it' Associated Press Video ...

An Sabrina Bratt, movie fan receives her tee-shirts during a merchandise Pop-Up event for the newly released movie Anora on Saturday, Nov. 9, 2024 in Los Angeles. (AP Photo/Richard Vogel) ...

Tee shirts are displayed hanging in the back of a Cadillac Escalade during a merchandise Pop-Up event for the movie Anora on Saturday, Nov. 9, 2024 in Los Angeles.

An Sabrina Bratt, movie fan receives her tee-shirts during a merchandise Pop-Up event for the newly released movie Anora on Saturday, Nov. 9, 2024 in Los Angeles. (AP Photo/Richard Vogel) ...

An Sabrina Bratt, movie fan receives her tee-shirts during a merchandise Pop-Up event for the newly released movie Anora on Saturday, Nov. 9, 2024 in Los Angeles. (AP Photo/Richard Vogel) ...

Van Tillian, left and Kapri Matlock pose for a photo with tee-shirts they got at a Pop-Up merchandise event for the movie Anora on Saturday, Nov. 9, 2024 in Los Angeles.

Movie-themed merchandise is nothing new. Who can forget the iconic “Vote for Pedro” T-shirt from “Napoleon Dynamite” that was seemingly everywhere in the early aughts?