So begins Felipe Fernandez-Armesto’s forensic inquiry into Ferdinand Magellan’s catastrophic attempt in 1519 to break the Portuguese monopoly of the East Indies spice trade by sailing west around the ...
The average consumer is bombarded with 3,000 (or more) commercial messages every day. The battle for mindshare is intense. Within the travel industry, the competition may be for “share of suitcase” ...
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