Marketing reports that DTC brands use cultural IP like "Wicked" for successful collaborations targeting Gen Z, fostering ...

On the morning of the New York City premiere of Universal Pictures' Wicked: For Good, the epic finale to the worldwide cinematic sensation, Lexus is pulling back the curtain on a spellbinding ...

Some "Wicked" fans have been hosting themed events long before this duo defied gravity at the box office. Lauren Maia, of ...

The good news is that you don't have to wait to bring the magic home. The high street's already full of Wicked merchandise ...

If you haven’t seen Act 2 of Wicked, you’d better buckle up for Wicked: For Good because Elphaba and Fiyero are about to deliver one of the horniest songs in the musical theater canon. During Wicked ...

The composer and lyricist behind such hits as "Godspell," "Pippin" and "Wicked" talks about the price of his early success, ...

For Wicked: For Good, many sets from the first film were ingeniously repurposed and redressed. The most striking example is ...

The much-anticipated sequel to Wicked is nearly here. Early screenings of Wicked: For Good have already won it critical acclaim – and even predicted Oscar’s recognition. Directed by Jon M. Chu, the ...

At a time when even the entertainment industry is bowing to dark political forces, Cynthia Erivo made a culture-conquering hit while standing firm for inclusion, kindness and radical acceptance ...

Idina Menzel, Jon Stewart and more stars came together for an evening of laughs and songs in New York to raise money for veterans.

While may die-hard Wicked fans were in attendance at the premiere, star Michelle Yeoh was among the early arrivals. Ariana ...

Wicked: For Good will feature two new original songs — allowing audiences to explore Elphaba and Glinda’s journeys on an even ...