Boohoo, the struggling online fashion retailer, has renamed itself Debenhams Group. The company, which has been locked in a battle with its largest shareholder Mike Ashley's Frasers Group over ...

More Debenhams pop-up stores are set to spring up in different locations across Britain amid a major rejuvenation of the brand. However, a spokesperson for Debenhams Group told This is Money ...

Online fashion retailer Boohoo (BOO.L) is renaming itself Debenhams in a major revival of one of Britain’s oldest and best known retail names. Boohoo bought the 247 year old former department store ...

Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner digital platform for fast fashion. Boohoo acquired the Debenhams brand in ...

But today Boohoo said it had successfully turned around the Debenhams business which is now the “majority contributor to group profitability.” As a result the “business will be rebranded and ...

Boohoo has announced it is rebranding as Debenhams Group as the online fashion firm hailed the turnaround of the department store brand it bought out of administration three years ago. Boohoo said ...

Plans for the future of Nottingham's former Debenhams store are yet to be revealed months after the city council's leader said developers were "ready to go". The company behind the plans has not ...

Boohoo will rebrand to Debenhams as it shifts to a marketplace model to house its brands in the first phase of its turnaround plan. Shares in the company dropped just over three per cent on the news.

Boohoo's parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought out of administration three years ago. Boohoo said it has successfully ...

Boohoo has changed its name to Debenhams – after reviving the popularity of the 247-year-old department store brand. The fast-fashion group bought Debenhams out of administration in 2021 ...