Business Wire

Leading Bank Increases ROI with Marketing Mix Optimization Solutions | Quantzig’s Success Story Offers Detailed Insights

LONDON--(BUSINESS WIRE)--Quantzig is one of the world’s foremost providers of advanced data analytics solutions with business units spread globally. Our advanced marketing analytics solutions and ...
BusinessMirror

Recognizing bank marketing’s best

THE Bank Marketing Association of the Philippines (BMAP) has recently announced the winners of the sixth “Bank Marketing Awards” (BMA). The awarding ceremony was held at the Narra Function Room of the ...
Business Wire

Inland Bank and Trust Welcomes Two New Executives to its Retail Banking and Marketing Teams

OAK BROOK, Ill.--(BUSINESS WIRE)--Inland Bank and Trust (“Inland Bank”) today announced the appointments of Donald O’Day as executive vice president of retail and business banking and David Horkey as ...
American Banker

Changing channels: How the pandemic shaped bank marketing

When the coronavirus pandemic struck in March 2020, the marketing team at Citizens Financial Group sprang into action. In its marketing materials, it ditched a lot of imagery that featured people ...
Forbes

Rethinking IRL Retail Marketing — For Banking And Beyond

With the growth of online and mobile banking, you might think of the bank branch as the next casualty of technological disruption, taking its place alongside record albums and photographic film. To be ...