Banking is a heavily regulated industry in general, and marketing is no exception. Whether a bank is a small local business with a couple of branches or a national multi-state Fortune 100 company with ...

THE banking industry is undergoing transformation as digitalization disrupts traditional banking norms. The rise of fintech, evolving customer expectations, and increasing regulatory complexity are ...

When the coronavirus pandemic struck in March 2020, the marketing team at Citizens Financial Group sprang into action. In its marketing materials, it ditched a lot of imagery that featured people ...

Banks have a unique challenge when it comes to marketing because they do not offer tangible products for consumers. Promoting a bank requires convincing consumers to trust a bank with their money and ...

Richard M. Rosenberg is regarded by many as the father of modern bank marketing. Rosenberg, who served as chief executive of Bank of America from 1990 to 1996, earned his spurs at Wells Fargo, which ...

Standard Chartered's head of marketing of wealth and retail banking for Hong Kong Haymans Fung (pictured), has taken on an expanded role as global head of wealth and retail bank marketing. Helming a ...

Kevin Huang, chief operating officer, SCMP and Haymans Fung, global head of wealth and retail bank marketing, and head of wealth and retail bank marketing Hong Kong at Standard Chartered Bank As the ...

THE Bank Marketing Association of the Philippines (BMAP) has recently announced the winners of the sixth “Bank Marketing Awards” (BMA). The awarding ceremony was held at the Narra Function Room of the ...

Former Asda marketing director Chris Pilling is the latest retailer to step into an operational role in financial services, after being appointed as HSBC-owned First Direct’s chief operating officer.

Important banking qna for banking aspirants, which is helpful in banking exam. The bank marketing is a specialized field of the marketing which has emerged following the extensive development of the ...