Chase billboard: part of campaign introducing New York bank to California Big banks have a unique challenge in Orange County: distinguishing themselves from one another. The national and big regional ...

Richard M. Rosenberg is regarded by many as the father of modern bank marketing. Rosenberg, who served as chief executive of Bank of America from 1990 to 1996, earned his spurs at Wells Fargo, which ...

Banks have a unique challenge when it comes to marketing because they do not offer tangible products for consumers. Promoting a bank requires convincing consumers to trust a bank with their money and ...

RALEIGH, N.C., Oct. 17, 2024 /PRNewswire/ -- First Citizens Bank today announced the appointment of Michelle Draper to Chief Marketing Officer (CMO). Most recently, Draper served as Chief Marketing ...

With the growth of online and mobile banking, you might think of the bank branch as the next casualty of technological disruption, taking its place alongside record albums and photographic film. To be ...

It's not just Capital One Cafés; banks all over the country are repurposing branches and offices. Marketing experts call it ...

A Certified Financial Marketing Professional (CFMP) is a professional designation earned by marketing professionals in the finance field. It’s created by the American Bankers Association, the largest ...

With continued emphasis on cost reduction while fierce competition within the global financial services market is steadily growing, banks are faced with more challenging marketing goals than ever ...

TAGUIG CITY, PHILIPPINES – Rizal Commercial Banking Corporation (RCBC), the fastest-growing bank in the Philippines and leading digital challenger, was awarded “Best Brand Program,” “Best Program in ...

Over course of the 2010s, the information superhighway came into its own. Social media platforms, such as Facebook and Instagram, matured and evolved into mission-critical marketing tools. Businesses ...