Chase billboard: part of campaign introducing New York bank to California Big banks have a unique challenge in Orange County: distinguishing themselves from one another. The national and big regional ...

A Certified Financial Marketing Professional (CFMP) is a professional designation earned by marketing professionals in the finance field. It’s created by the American Bankers Association, the largest ...

TAGUIG CITY, PHILIPPINES – Rizal Commercial Banking Corporation (RCBC), the fastest-growing bank in the Philippines and leading digital challenger, was awarded “Best Brand Program,” “Best Program in ...

Banks have a unique challenge when it comes to marketing because they do not offer tangible products for consumers. Promoting a bank requires convincing consumers to trust a bank with their money and ...

Richard M. Rosenberg is regarded by many as the father of modern bank marketing. Rosenberg, who served as chief executive of Bank of America from 1990 to 1996, earned his spurs at Wells Fargo, which ...

With the growth of online and mobile banking, you might think of the bank branch as the next casualty of technological disruption, taking its place alongside record albums and photographic film. To be ...

When the coronavirus pandemic struck in March 2020, the marketing team at Citizens Financial Group sprang into action. In its marketing materials, it ditched a lot of imagery that featured people ...

Banking is a necessity of modern life, and it can be a sticky industry in that convincing customers to switch banks is especially difficult when their money is tied up in a certain institution.

RALEIGH, N.C., Oct. 17, 2024 /PRNewswire/ -- First Citizens Bank today announced the appointment of Michelle Draper to Chief Marketing Officer (CMO). Most recently, Draper served as Chief Marketing ...

Over course of the 2010s, the information superhighway came into its own. Social media platforms, such as Facebook and Instagram, matured and evolved into mission-critical marketing tools. Businesses ...