OpenAI crawl activity roughly tripled after GPT-5, with OAI-SearchBot now generating more log events than GPTBot.

A randomized field experiment found Google AI Overviews reduced organic clicks on triggered queries by 38%, while user ...

Search strategy in APAC now depends on distribution across multiple systems, not just optimization for a single algorithm or ...

Microsoft previewed four new AI reporting features for Bing Webmaster Tools at SEO Week, including Citation Share and ...

GoDaddy transferred someone's domain name away without proper authorization and required documents. Then refused to fix their ...

Rising CPCs may reflect better targeting and higher-value users, making CPA and ROAS more reliable performance indicators.

Google is testing "Ask YouTube," a conversational search feature that returns AI summaries with cited videos. Available to US ...

Seer Interactive says brand-cited AI Overview CTR fell 61% as impressions grew faster than clicks across cited pages.

Digiday reports an early ChatGPT ads manager build now shows $3-$5 CPC bids for some pilot advertisers, as OpenAI continues ...

Google updated their documentation to warn that they won't give manual actions to reported sites if the reports aren't ...

Google posted a GEO Partner Manager role in its ads sales organization, using “Generative Engine Optimization” terminology in ...

Google's latest Search updates push further into task completion. The reporting surfaces businesses rely on haven't kept pace ...