M&S turned around its summer fashion failings thanks to strong insights and a determination to make sure its team was singing ...

Gaming is increasingly competing with social media for people’s attention. According to Dentsu’s Ready Player Brand report, ...

Julian Dunkerton rescued Superdry from bankruptcy. But the business he saved looks nothing like the one he built. Will ...

IAB UK has confirmed it won’t be excluding Meta from its membership, despite its removal from IAB Sweden last week. The Swedish trade body removed Meta on 11 March, suggesting it has not done enough ...

Systemic social issues, scepticism around flexibility and a lack of appreciation is damaging the career ambitions of a generation of female marketers.

Facebook, Instagram, Roblox, Snapchat, TikTok and YouTube must inform the regulator on actions they will take to “better ...

The funnel and the waterfall can be useful tools, but B2B marketers need to move away from these frameworks if they are to ...

As influencer marketing budgets grow, education for both brands and creators could pay off - especially with verification ...

The latest thinking on marketing leadership, including the role of the CMO, interviews with senior marketers and opinions from our expert columnists.

Amber Kirby takes on the new role of marketing and digital director at the Post Office, replacing former marketing lead, ...

Kristin Sonfield, who joined Aldi from Compare the Market in January, will lead the marketing team alongside Laura Conlon.

From BrewDog’s brand health hitting rock bottom to data showing marketers’ lack of career progression, it’s been a busy week.