The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.

The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated holiday marketing.

The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its ...

While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s ...

The brand’s media budget is getting a double digit increase, with TV ads scheduled to air during the 2026 MLB and college football seasons.

The company recently announced the creation of an in-house agency that is intended to “drive brand growth with speed, consistency and sophistication.” ...

The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media ...

The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative, “micro-docuseries” ...

Emily Barfoot, head of Dove U.S., discusses how the campaign came together, navigating Reddit and the brand’s larger social media strategy.

Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the ...

The pizza chain has reestablished local marketing co-ops and plans to launch a creative platform in collaboration with new ...

Created with Uncommon Creative Studio, the “It Starts Outside” campaign will roll out globally across social, digital and ...