Adidas Originals rolled out a new global brand platform, “We Gave the World an Original. You Gave Us a Thousand Back,” that pays homage to the Trefoil iconography that’s been used in its marketing and ...
A range of new tools announced at Marketing Live follow the platform enacting a signifcant overhaul of the search experience ...
While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.
At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in ...
Legacy companies NBCU and Disney, tech titans Netflix and Amazon and publishers shaped by M&A showed off evolving offerings ...
Whisker, the maker of self-cleaning litter boxes, is looking to make more “cat people” with a new marketing push around its Litter-Robot brand. The 25-year-old company’s marketing, which to date has ...
The social-native series, designed to promote the return of its Creamy Coconut LTO, comes as Keurig Dr Pepper looks to ...
After boosting hot dog sales last year, the event is jumping from streaming to broadcast as the Kraft Heinz brand looks to ...
The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue ...
TBWA\Chiat\Day updates the uneasy “magic” of the brand’s long-running “Taste the Rainbow” creative, choosing to shoot without ...
Centenario Tequila today announced a brand campaign that celebrates Mexican spirit and pride, per details shared with Marketing Dive. “Todo o Nada,” which is Spanish for, “All or Nothing,” will run in ...
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