Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

New research, ‘Meaningful Connections’, commissioned by Azerion UK and Mindshare (part of GroupM), and undertaken by ...

Meanwhile, the European Commission has imposed its first major penalties under the Digital Markets Act (DMA), fining Apple ...

GeoEdge offers ad quality and security solutions for Web, In-App, and CTV. It covers the entire ad experience—ad security, ...

In programmatic advertising (ads placed through automated digital auctions), GumGum generates 0.67 grams of CO2 per ...

Today’s Digest looks at Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta’s ...

It sounds familiar because it is. AI is promising the very same future programmatic once did. This time, the hype is bigger ...

LoopMe, the global leader in brand performance, today (April 22nd, 2025) announced a partnership with Cedara, the Carbon ...

Surrounding those ads with relevant content has been shown to boost their effectiveness, according to the report. Sixty-four ...

Julia will also be working to build and strengthen relationships with some of Britain’s most prominent publications. In ...

TeqBlaze, known for its cutting-edge programmatic advertising solutions, introduces rewarded video ads support within the ...

We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new ...