The waste problem isn’t on a brand alone to solve. Let’s not forget that the job of the brand is to position itself ...

Online shopping may be fast, but it's not fulfilling. Can we design experiences that revive the play, spontaneity and joy of ...

The newly launched in-house marketing operations firm, InnerGroup, advocates for brands to maximize their in-house teams to ...

Despite economic uncertainty and regulatory pressure worldwide, certain digital channels like social media and retail are ...

Private equity is no longer circling the ad industry — it’s taking over. As agencies transform into investment assets, Helios ...

There is truly nothing new under the sun, but a few recently launched campaigns prove that there are fresh ways to say the ...

AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization.

The winners celebrated in New York City on Wednesday evening. Each year, Campaign proudly hosts the Agency of the Year Awards ...

The spot by the Molson Coors Beverage Company brand also honors late sports legends John Madden, Dick Butkus and Bob Uecker.

Agency L&C turns Tiffany’s signature Pantone color into a purpose-led campaign. Blue is one of the most soothing colors, a ...

The latest iteration of image generation from OpenAI seeks to address many of the flaws in AI-powered visuals.

Campaign’s China Summit returned to Shanghai last month with a focus on cross-border marketing and brand expansion, as ...