Dry January, initiated by Alcohol Change UK in 2013, has evolved from a modest campaign to a global movement encouraging ...

Discover the latest beverage launches for 2026, including functional hydration mixes, plant-based protein shakes, ...

Heineken's new €45m global R&D Center in the Netherlands focuses on brewing innovation, consumer needs, and future brewing ...

In the first change to guidance in 40 years, the new US drinking recommendations now simply state that less alcohol is better ...

In 2025, Irish whiskey exports fell by 5% to €930m due to US tariffs and a devalued dollar, challenging the industry's growth ...

Sinsible Food taps into consumer demand for luxurious yet functional dairy-free beverages: drawing on Medjool dates, almonds, ...

In 2026, the soft drink industry is heavily influenced by trends in health and wellness, functionality, flavor exploration, ...

Originally known for smoothies, Innocent has expanded into various beverages, bolstered by its playful branding, charitable ...

This week's round-up of beverage innovation includes Celsius: the brand is introducing four new zero-sugar, fruit-forward ...

The Coca-Cola Company is a unique entity. It’s a powerful brand that’s recognized the world over (it’s often said that the three best known words in the world are God, Titanic and Coca-Cola). And yet, ...

We already know the macro trends driving alcohol forward: premiumization, craft and artisanal products, and sustainability, for example. But how are these going to play out in 2025 when it comes to ...