Dive into AdExchanger's Q4 2025 coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Project Eidos coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Amazon Ads' MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through ...

Last quarter, Disney’s SVOD services grew 11% year-over-year to more than $5 billion, driven by growth in both subscription ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

Efforts to police children's data online are running up against the limits of decades-old privacy laws, such as COPPA.

ICE is going ad tech; Streaming television is more original than ever; and YouTube wants to keep all its data to itself.

To those who knew him, John “JG” Gentry wasn’t just a CEO. He was a colleague who showed up with genuine care and curiosity.

The brands seeing the greatest lift from Andromeda have adjusted not by outsourcing judgment to the algorithm but by refining ...

Advertisers are still figuring out what value ChatGPT's ads may offer. Are LLMs the next frontier for search, or a new channel entirely?

Meta is channeling its booming ad revenue into a $135 billion AI drive to power its “personal superintelligence” future.

Big TV networks and studios are finally shifting toward programmatic advertising – and it's attracting performance marketers ...