AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted ...

According to Nielsen’s tests of various branded CTV ad spots, there are only weak correlations between visual focus and ...

ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated ...

Advanced and generative AI are transforming marketing from fragmented workflows into an engine of profitability and growth. Yet, despite AI’s promise, many in marketing remain trapped in outdated ...

Google is full-steam ahead with AI Overviews. Plus, don’t post AI-generated pictures in the style of Studio Ghibli.

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...

The astounding pace of retail media growth has taken over industry headlines in recent years.      And there’s still plenty ...

Mail's digital subscription program has now passed a quarter-million paying readers ... perhaps because it offers 80% less ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...