Interestingly, despite the autumn’s upward trend, November’s haul is the first in 2025 that doesn’t outweigh the ...
Skyrizi was the top Rx and over-the-counter (OTC) pharma brand advertising on TV in 2024, according to data released by iSpot.tv on Thursday afternoon. AbbVie’s psoriasis, ulcerative colitis, Crohn’s ...
In 2023, AbbVie reaffirmed its ongoing trend of being the leading spender in TV drug advertising by securing both the first and second positions in pharmaceutical direct-to-consumer (DTC) spending.
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