As Emily in Paris returns — this time to Rome — we break down how brands can nail product placement in film and television ...

Opinions expressed by Entrepreneur contributors are their own. The digital marketing landscape has been increasingly dynamic, to put it mildly. Pandemic-related restrictions and data security/privacy ...

Product placement has become so omnipresent in films and TV that we hardly think twice when we see it. But what happens if the film or show misrepresents the product? On the NYT's Freakonomics blog, ...

The U.S. product placement marketplace is poised to top $10 billion this year, thanks largely to increasing demand for higher-value integrations between brands and programmers, including content on ...

Viewers of last April 25's episode of the CBS show "Yes, Dear" may have noticed a box of Club Crackers sitting on a living room coffee table, next to a plate of cheese. What they did not know was that ...

In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin ...

Streaming services are all moving deeper into the ad space, with almost every platform announcing the inclusion of ad-based subscriptions beginning next year. Hulu has already been including ads since ...

BRUSSELS -- New rules easing advertising and product placement on European television screens were confirmed Wednesday by the European Parliament in Strasbourg, France. By Leo Cendrowicz, The ...

In the first episode of The Kardashians on Hulu, Kim Kardashian asks the waiter, “Is that from the fountain? Like, the Diet Coke?” gesturing to the soda just brought to the table. “I love a good ...

The digital marketing landscape has been increasingly dynamic, to put it mildly. Pandemic-related restrictions and data security/privacy regulations made hundreds of companies the reexamine old ...