Digital experience platform Contentstack has acquired customer data platform Lytics for an undisclosed amount.

Commercial analytics business Analytic Partners has completed the acquisition of marketing analytics software and services ...

GLOBAL – Out-of-home (OOH) advertising business Worldcom OOH has appointed Hernán Estrada as global general manager. In his ...

US – Global market research company Veridata Insights has restructured its qualitative research division and promoted Heidi Palacios and Leyla Akin to the role of director of global qualitative ...

US – Full-service business-to-business market research firm Werk Insight has appointed Mark Tuinstra as research director, based in New York. Tuinstra was previously senior account director at B2B ...

US – Media measurement firm Comscore has appointed Jackelyn Keller as chief marketing officer. Keller has advised Comscore’s leadership team since September 2024 on positioning, creative strategy and ...

UK – Global data collection and analytics agency Rigour Research has appointed Ryan Grobler as chief product officer based in London. Grobler (pictured) joins from a client-side role at Capital.com ...

UK – Insight localisation specialist Empower Translate has appointed Paul Wealleans, formerly of Norstat, as chief executive officer, with founder Ruth Partington taking up an expanded role as global ...

UK – Marketing research and analytics agency DVJ Insights has appointed Léonie Koning as global commercial director. Koning (pictured) previously held roles including chief executive officer at media ...

UK – Customer analytics software developer Embeddable has raised €6m in a seed funding round led by venture capital firm OpenOcean. Embeddable said that it plans to use the funding to strengthen its ...