Pursuing an MBA while launching a startup can be a challenging yet rewarding path. Hear how Kellogg empowered one alumna to ...

Through the Kellogg Climate Conference, students discovered the power of collaboration, leadership and purpose-driven ...

From farms to startups, an MBA student shares insights from an immersive learning experience — and how it’s shaping his ...

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

As a third-generation leader of Canadian retailer Harry Rosen Inc., Ian Rosen ’16 MBA launched an e-commerce makeover that ...

With a little seasoning and a lot of strategy, Lis Settimi ’98 MBA is building something bold for cult-favorite spice blend Char Crust.

This case focuses on the efforts of a nonprofit's leadership team to implement a new strategy across a highly federated set of chapters worldwide to serve its beneficiaries in broader, more ...

This case focuses on the efforts of a nonprofit's leadership team to evolve its strategy so it can deliver on its mission in a broader, more comprehensive way, reflecting the new realities of its ...

Student entrepreneur Angie Mercurio and nLab are encouraging learners to dive into electrical engineering with their pocket-size electronics lab.

Date Published: 2025Citations: Chernev, Alexander. 2025. Strategic Brand Management (4th Ed.).

Kellogg Executive Education focuses on how individuals and organizations can transform themselves. We offer specific plans and pathways for professional growth and functional development for ...

We develop a measure of workers' technology exposure that relies only on textual descriptions of patent documents and the tasks performed by workers in an occupation. Our measure appears to identify a ...