YouTube star Rick Shiels, who has nearly three million subscribers on his main channel, announced on Friday that he has signed a partnership with LIV Golf, the Saudi-backed golf league, and will now serve as an ambassador for the league.

Renowned YouTube golfer Rick Shiels has signed a deal to become an ambassador and content creator for the LIV Golf League. Shiels is one of the most popular personalities on YouTube with 2.9m followers to his channel,

LIV Golf has signed the sport's leading YouTuber, Rick Shiels, ahead of the 2025 season opener in Riyadh next month, in a major move for the Saudi-funded breakaway series

Rick Shiels had been teasing an important announcement. Most followers of the YouTube content creator weren't exactly thrilled

LIV Golf has announced a multi-year strategic partnership with Rick Shiels Media, the company of the most-followed golf content creator in the world.

LIV Golf has agreed a deal with the sport's leading YouTuber, Rick Shiels, ahead of the 2025 season opener in Riyadh next month.

Adam Harter, marketing director of LIV, pointed out in a media interview that they had no doubts as to whether Rick was the right person to work with.

LIV Golf have ventured into the YouTube space with their latest signing, after agreeing a multi-year partnership with Rick Shiels ahead of the launch of the 2025 season