Warner Bros. Discovery says it is changing the name of its Max streaming service to HBO Max later this summer. It represents a rare corporate do-over.

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner Bros. Discovery has decided to reverse course. Max — the unloved mononymous identity, too cool or too anxious to acknowledge its origins — is HBO Max once more .

Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name. On Wednesday, the company Two years after Warner Bros. Discovery rebranded its streaming service to Max,