And this time out, he’s teaching you how to write a ‘sick’ brief. Or perhaps not. A few days ago, I saw an email from the Better Briefs guys. It reminded me of some research they did a ...

About seven years ago, Leslie Butterfield asked me to give a talk at an IPA course on the subject of writing creative briefs. I hadn't really thought about this process before the invitation, because ...

Prioritize strong editing while staying true to your voice. College application essays are where you can demonstrate your writing skills and let your unique voice shine. “They’re such an ...