Once the brief is written, arrange a briefing session with the agency team, but don’t send them anything in advance. Surprise ...

About seven years ago, Leslie Butterfield asked me to give a talk at an IPA course on the subject of writing creative briefs. I hadn't really thought about this process before the invitation, because ...

Why do agencies find it necessary to rewrite the client communications brief, transcribe it into their own formats and fill out their little boxes with their special headings before heading into ...

Prioritize strong editing while staying true to your voice. College application essays are where you can demonstrate your writing skills and let your unique voice shine. “They’re such an ...