Why Do They Call It Oven? began as a series of typos in an Aug. 31, 2013, tweet by @ YashichiDSF. The text reads, “Why do they call it oven when you of in the cold food of out hot eat the food.” ...

Jet2's upbeat holiday slogan became a viral TikTok meme in 2025, and the airline's playful response helped turn the online ...

The question is why we *don’t* think of memes in the same way, as artifacts whose success we can speculate about, and have fun doing so, but cannot really predict.