Popular fruity drink Vimto appeared on UK shelves over 115 years ago with its distinct purple colour brightening up the supermarket. Vimto is full of fruit flavours like blackcurrant, grapes and ...

The purple drink is a big hit with Muslims during Ramadan, with many using social media to gush about it THIS week marks the beginning of Ramadan, the Muslim holy month. It begins on Tuesday, meaning ...

WHO doesn’t love a refreshing Vimto? The popular drink first hit our shelves in 1908 and was soon transformed into the familiar flavour we all love. The fruity beverage seems simple enough to ...

ALBAWABA - As Ramadan started, many people took to social media to ask whether the famous Ramadan drink "Vimto" is part of the boycott campaign for Gaza. Pro-Palestinian activists have been carrying ...

Lead by a 30 second TV ad produced by Aardman Animations, the campaign, created by Driven, will see Vimtoad encourage shoppers to try something different to their usual soft drink. Voiced by stand up ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

The popularity of Vimto helped its producer nearly triple its half-year profits in the first six months of 2021. Sales of the drink, which is popular in the UK, the Middle East and Africa, grew by ...

No one knows when it was introduced to Dubai and the Gulf. No one I asked could remember when they started drinking it. But Vimto dovetails with the Holy Month of Ramadan in this part of the world. I ...

The sales of Vimto are going through the roof...thanks to Ramadan. The popular soft drink - made in Salford - has become the top choice for millions of Muslims who fast during day light hours. The ...

Vimto is overhauling the brand’s packaging and embarking on its biggest-ever marketing campaign. Having previously directly targeted teens, Vimto is now hoping to appeal to their mums with new ...

Muslims around the world are stocking up on a very surprising drink for Ramadan. For many worshippers fasting from dawn to dusk, they love nothing better than a refreshing glass of Vimto at the end of ...