'Must have,' raved one fan in a review.

Ulta CEO Kecia Steelman has built the $31 billion beauty retailer for today’s shopper, who’s bypassing overextended luxury ...

Ulta Beauty just opened its first location in Dubai's Mall of the Emirates. I visited ahead of its opening day to see how ...

We found an assortment of designer fragrances, sheet masks, and juicy lip balms hiding in Sephora and Ulta’s new arrivals ...

After discovering that tulips are the next major skincare ingredient, Bloomeffects has gone viral for their innovative SPFs and is introducing a major rebrand.

With a key partnership nearing its end, Target is making a calculated shift in one of its fastest-growing categories.

Ulta Beauty had its Big Game moment when Cardi B made a surprise cameo during Bad Bunny's halftime show.

Here's what to know about Ulta Beauty World 2026 in Florida, how to buy tickets, how much they cost, and what to know about the age limit.

Tickets to Ulta Beauty's coveted cosmetics convention in Florida, Ulta Beauty World 2026, sold out within an hour of going on sale. Here's what we know.

As AI moves into the physical world, Ulta’s robot manicurist offers a glimpse of what’s next. In my suburban Boston Ulta, I’m sitting with my hand in a little box. I’ve been promised that in roughly ...

Kylie Jenner channeled major business chic energy when she stepped out in Calabasas with her sister, Kourtney Kardashian ...