If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

No marketing strategy today is complete without a social media component. As social media continues to be a major way companies reach their target audiences, influencer-infused marketing campaigns for ...

While some influencers maintain journalistic integrity, the lack of traditional media gatekeeping raises concerns about accuracy and accountability. The shift toward influencer marketing coincides ...

Money doesn't grow on trees — but it does come from likes. Stream Los Angeles News for free, 24/7, wherever you are. This year, #RichTok exploded on social media with content creators like Becca Bloom ...

Money doesn't grow on trees — but it does come from likes. This year, #RichTok exploded on social media with content creators like Becca Bloom documenting their caviar-coated and Van Cleef-adorned ...