The year 2023 was massive for viral social media trends, with TikTok creators using sounds, effects and filters to push their creativity to become the stars of their own short films and answer ...

DrinkTok took some whisky chances with drink creations this year. It seems as though there’s a bizarre new drink creation going viral on TikTok every week, many of which come with a disclaimer, like, ...

TikTok beauty trends have taken on a life of their own over the past few years, transmuting transient micro-moments into full-tilt sensations, the sort of splashes that influence human beings and ...

It's that time of the season again when year-in-review lists pop up everywhere. From the best movies to the top songs, we look back on what was popular in 2023. 2024 is now here and poised to bring us ...

The platform’s annual report on the most viral videos and trends shows us once again how siloed the app’s content is. What does it mean to be ‘TikTok viral’? The platform’s annual report on the most ...