The GEICO lizard was created in a stroke of advertising genius in 1999 by the Martin Agency in Richmond, Virginia. The company was working with GEICO to find a hot new mascot, and the gecko came about ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The long-running ads for the ...

The insurance industry's marketing has been totally disrupted since the millennium. And it all started with a lizard. Perhaps one of the most distressing of all distress purchases is insurance.

Ten years after Portal 2's release and there's still no sign of a sequel, but at least the Geico Gecko can have fun at Aperture Science in our stead. In one of the most bizarre video game-adjacent ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...

WASHINGTON--(BUSINESS WIRE)--Maxwell the Pig is crisscrossing the campaign trail to let voters know why he’s expressly qualified to be advertising’s 2012 icon of the year. “Most people know I work for ...

I’m really not annoying. Really. Let me talk you through the logic. there is no brand spokesperson more grating than Flo, the cherry-lipped sing-songy character who Progressive has been using for a ...