in China, enabling brands to leverage them for significant impact. These four key steps signify milestones for brand initiatives in response to corresponding business objectives: starting from the ...

Xiaohongshu has risen dramatically while the fate of TikTok hangs in the balance, providing a rare opportunity for American ...

“Before, being on Xiaohongshu, a lot of Americans seemed to think that China is behind in development and old, but it is highly-developed, high-tech and convenient in different ways,” she sai ...

Contrary to the narrative that China’s private sector has been squeezed into irrelevance, major developments in new ...

These self-proclaimed "TikTok refugees" joined around 300 million active users of Xiaohongshu, who are mainly in China, leading to a burgeoning relationship between Chinese and American citizens ...

“We call that trolling … in short we’re here to spite our government and to learn about China and hang out with you guys.” Chinese users on Xiaohongshu have so far welcomed American ...

Xiaohongshu, which has been described as China’s answer to Instagram, allows users to post photos, videos and text and is known for its female-heavy user base. While boasting about 300 million ...

HONG KONG (AP) — As the threat of a TikTok ban looms, U.S. TikTok users are flocking to the Chinese social media app Xiaohongshu – making it the top downloaded app in the U.S. Some of the ...

“We call that trolling … in short we’re here to spite our government and to learn about China and hang out with you guys.” Chinese users on Xiaohongshu have so far welcomed American ...