The NFL is always looking for ways to improve its product, and that especially relates to the officiating. Every year, the referees are under the spotlight for their decisions, often having decisive ...

IAB is developing a framework to measure and credit AI-influenced conversions when attribution signals are missing.

CANNES, France—Relo Metrics and VideoAmp have officially launched Total Sports Performance, a measurement and attribution solution for the sports media ecosystem. Total Sports Performance delivers the ...

Snowy conditions in Buffalo in Week 14 forced officials to abandon the virtual measurement system. Jamie Schwaberow / Getty Images With the Denver Broncos leading the Tennessee Titans 20-12 late in ...

Measurement Assisted Assembly represents a transformative approach in aerospace manufacturing whereby high-precision metrology systems are seamlessly integrated into assembly workflows to provide real ...