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TAG Heuer just became the first ever title partner of the Monaco Grand Prix. To celebrate, they've unveiled a trio of new watches. When TAG Heuer was unveiled as the official timekeeper of the Formula ...

There are certain watches that just go beyond the concept of telling time. Far from being mere mildly functional pieces of jewellery, these timepieces allude to times, places and memories – whether ...

TAG Heuer is a brand comfortable in its own skin—and in an occasionally snooty industry, that’s a welcome thing. Long a manufacturer of relatively straightforward chronographs and dashboard timers, ...

TAG Heuer has announced the signing of Jacob Elordi as a brand ambassador who will represent the TAG Heuer Monaco. Elordi is, of course, the star of HBO’s acclaimed smash hit Euphoria, and the 24-year ...

TAG Heuer is taking its Monaco watch back to their namesake racetrack. The Swiss luxury watchmaker added a trio of timepieces to its Monaco collection this week, each of which celebrates the ...

Tag Heuer has announced a green version of its celebrated Monaco watch. The colour, associated with vintage cars and motor racing, is apt. It is being released to mark the brand’s position as official ...

TAG Heuer’s dominance of Formula 1 continues with the recent announcement that it is the “Title Partner” of the Monaco Grand Prix, one of the oldest, most glamorous and storied races on the F1 circuit ...

For some time now, two separate and usually unrelated industries go hand in hand. The watch making industry has found a faithful ally in the automotive world, as several car manufacturers have teamed ...

Take the iconic TAG Heuer Monaco, give it an all-black finish and what do you get? A bunch of watch enthusiasts giddily nicknaming it “Dark Lord.” Yes, watch collectors can be a nerdy bunch — and this ...

TAG Heuer has announced a new Monaco chronograph, alongside actor Jacob Elordi as its latest brand ambassador. Europhia star Elordi joins the Swiss watchmaker to represent the Monaco collection, the ...

When TAG Heuer was unveiled as the official timekeeper of the Formula One series earlier this year, it was a landmark moment. The brand – which has been synonymous with motoring brilliance for decades ...