TAG Heuer has produced its most expensive watch ever, setting its case, dial – and even creating the entire crown – using nearly 12kt of lab-grown diamonds. “Innovation and redefining frontiers is in ...

Swiss luxury watchmaker TAG Heuer is making jaws drop with the TAG Heuer Carrera Date Plasma Diamant d'Avant- Garde with yellow diamonds, a groundbreaking timepiece adorned with 4.8 carats of ...

Like most heritage Swiss brands, TAG Heuer leans heavily on its roots, which in this case involves chronographs and car racing. The Plasma Diamant series of watches set with lab-grown diamonds, thus ...

TAG Heuer and its founder, Jack Heuer, are synonymous with auto racing watches and played a critical role in shaping the chronograph genre. However, until it was revived in 2024, few watch fans were ...

Swiss luxury watchmaker TAG Heuer is making jaws drop with the TAG Heuer Carrera Date Plasma Diamant d'Avant- Garde with yellow diamonds. We'll be in your inbox every morning Monday-Saturday with all ...

TAG Heuer has unveiled a new summer-ready spin on its iconic Carrera Chronograph – and it’s channelling serious seaside energy. Limited to just 500 pieces, this new edition blends the legacy of ...

TAG Heuer is penning another chapter in its storied existence, with two new models that blend modernity and performance. The brand’s Carerra model is celebrating its 60th anniversary – the original ...

As Swiss watch brand TAG Heuer celebrates its 160 th anniversary this year, the brand takes a fresh look at its past – especially as it pertains to racing – and redesigns its beloved Carrera ...