The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with local news programs in five markets When you purchase through links on our site, we may earn an affiliate ...

NEW YORK — A new study released on Thursday by the TVB, conducted on its behalf by GfK, aims to better understand “the vast world of streaming and how linear television, specifically local broadcast ...

Industry Leaders Gather to Champion Innovation and Discuss the Bright Future of Local Broadcast TV. Today, TVB (tvb.org), the trade association of America’s local broadcast television industry, is ...

TVB has released a new study of media habits that shows broadcast and cable outlets still dominate consumer viewing, with the widest reach of any media studied (81%) and large amounts of viewing each ...

This team could be in the Super Bowl soon. Its fans will be watching the Big Game -- and advertisers will be interested. Football’s dominance as America’s favorite sport is highlighted by National ...

NEW YORK--(BUSINESS WIRE)--TVB will host a two-day hybrid 2023 Forward Conference with a virtual sales event on September 21, 2023 that will deliver a multi-dimensional, multi-media experience for ...